Here at Swanstaff Recruitment, we’re really proud that we placed on the Sunday Times Top 100 Best Small Companies to Work For in 2017. But how does winning this award help you and your job search? Firstly, the award is talking about our employer branding, so what does that mean? Read on to find out!
Employer branding is how a company demonstrates its culture, quality, and values. For us, it’s how we promote ourselves to attract the talent we would like to work for Swanstaff. Employer branding isn’t just another passing trend; it can directly affect the success of a business’ recruitment and retention efforts. In fact, 69% of candidates would not take a job with a business that had a bad reputation, even if they were unemployed, according to Glassdoor.
Employer branding can be quite similar to personal branding. That’s you! Your personal brand is what you show to companies you would like to work for.
With this in mind, here are our top tips for how our approach to employer branding can help you improve your personal brand.
Know your USP
We know what makes us different from other recruitment companies and we share it. Swanstaff’s USP is our fun, family atmosphere (#swanhappy). Although a lot of companies have a great atmosphere, we take it one step further and often socialise outside of work because we get on so well. We even go on holiday together sometimes!
What makes you different from all the other people a company will see? Maybe you have a skill or experience that they didn’t specifically ask for but would be beneficial to the company and role? Mention this is when they ask about your strengths.
Know your value
At Swanstaff we make sure that our staff know what they are worth and how important they are. We do this by giving awards on a regular basis and sending all staff emails to congratulate people who gain new qualifications. Our core values are to “exceed expectations” and “create opportunities”, so when our staff do this we like to recognise it.
Knowing your worth is vital for getting other people to see your value. List your skills before an interview to help keep them in your mind for when they ask what you can bring to the role.
A personal touch
We like to make sure we give everything a personal Swanstaff touch. From handwritten birthday and “swaniversary” cards to quarterly awards for people who are doing well. Making a personal touch can really help you stand out. It could be anything from a handwritten thank you note after an interview, to bringing along something to demonstrate your skills for the role to an interview.
The most important thing you can do in an interview is to be yourself. Sounds cheesy, but it’s true. Remember, they have called you in because they want to get to know you and see how you will fit into their team.
What employer brands do you admire? What can you learn from them to improve your personal brand?
Thanks for this post go to our friend Amy Williamson from Swanstaff Recruitment. Established in 1997, Swanstaff is one of the fastest growing recruitment companies in the UK. They cover temporary and permanent roles in Healthcare, Logistics, Pharmaceutical, Professional Services, Financial, Office and Commercial Sectors.