Some have called it ‘an identity crisis’. Universities face tough challenges as higher education transitions to meet the demands of student employability. Debate rages about the purpose and value of taking the degree path. Students and their parents scrutinise the experience and outcomes ever more closely given the model of student debt. What does that mean for a university careers service?

Claire AydoganFor Learning to Leap’s latest podcast, I caught up with Claire Aydogan, appointed a year ago as Head of Careers at Leeds Beckett University. With a cross-sector background in call centre management, HR business partnering, outplacement and careers consultancy, Claire brings strong customer service, learning and organisational development experience. She is making an immediate impact as her team adopts and adapts to new concepts and practices in the digital age. They won a prestigious internal award this year from the Students’ Union and Centre for Learning and Teaching.

Click below to listen to the podcast.


Here’s a taster of our conversation:

  • Claire Aydogan quoteMarketing the services and value of the Careers Service to over 30,000 students and academic colleagues.
  • What works in taking people with you through significant change.
  • Personalising and customising the student experience of careers and employability support.
  • How to address where students struggle currently in developing their employability.

You can contact and connect with Claire via LinkedIn and continue the conversation with her on Twitter @BeckettCareers.

What’s your experience of how university careers services are responding today to students’ needs? What’s going well? What could be different?